Volkswagen: Live Test Drive Case Study
AlmapBBDO Brazil created a neat interactive meets experiential campaign earlier this year for Volkswagen’s new Amarok (most of you guys will have seen this campaign?). Essentially the idea was to...
View ArticleVolkswagen: Virtual Test Drive Inside Print Ad
Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I...
View ArticleHyundai i30: A New Type of Virtual Test Drive
We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic...
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